“I hope my experience in business and real estate will help each one of my clients achieve their goals. For my clients, real estate is both an investment and the centerpiece of their lifestyle.”

Rob became a Realtor, then a real estate broker, after a 30-year career as a successful senior executive in multi-national advertising agencies and as a marketing officer in brand leading technology companies. His strategic marketing expertise has proven to be a real asset for his real estate clients.

He grew up in South Pasadena, California, attended the University of Arizona, and graduated from Long Beach State in marketing and communications. Rob is a graduate of the Department of Defense School of Information (international public relations).

“Since moving to the San Luis Obispo area, I spend a lot of my free time entertaining friends, getting lost on local hiking trails, and consuming way too much wine. That’s one of the hazards of the area. I have a very close relationship with my four grown children, who continue to surprise me.”

Sara’s management IQ has made her one of our most talented open-minded real estate professionals on the Central Coast. She has phenomenal negotiation and management skills.

She grew up in South Carolina and attended Spartanburg Methodist College where she shined on the school soccer team. She is the ultimate team player.

“My goal in every transaction is to manage the process so that my seller and buyer clients experience the most stress-free, most profitable well managed transaction possible, while achieving their financial objectives.”

Her earlier experience as a senior flight attendant with Northwest and Jet Blue airlines sharpened her skills in negotiating issues with challenging buyers and sellers on the other side of the transaction.

She treats each client like they are the most important she has ever worked with. “I define luxury real estate by the highest level of service I give my clients, not by the price of their home.”

Founded in 1972 by Art Bartlett in Orange County, California, Century 21 became the business model that shaped the modern real estate industry. In the early 70’s, real estate was primarily an industry of single-practitioner real estate agents.

Bartlett organized many of these one-man, one-office businesses under the Century 21 umbrella, and created the business model that has shaped the real estate industry over the past 50 years, for real estate agents and the home buying public.

In 1970, most real estate agents were men. Today, due in large part to Art Bartlett, it has become a terrific profession for both women and men, with a majority of women.

Century 21 is one of many brands that are offered by Anywhere (formerly Realogy), a company that owns other business properties including Better Homes and Gardens Real Estate, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, Sotheby’s International Realty and Century 21.

The resources behind the Anywhere family of real estate brands is unmatched in the real estate industry.

Good luck finding the perfect home on a Zillow search alone. Finding great properties that fit your exact criteria is a combination of:

• Having access to all the data, including pre-MLS launch properties.
• Knowing the network of agents most likely to list the home you are looking for.
• Understanding the characteristics of each community and individual neighborhoods.
• Recognizing good deals from overpricing.

Tailoring Search Projects 

The process for finding the right property can be as unique as the property itself. Locating more complex properties or finding hot listings ahead of the crowd is part of the process. Every one of our clients has a specific criterion that far exceeds the limits of electronic window shopping.   

If we can map out your objectives and requirements, we have the capability to do exceptional research, scouting, and networking. We would love to help you refine your criteria and work out a game plan.

“We are very fortunate that we can choose the clients we work with.”  Without exception, all of our clients are great people.

Most of our clients are not first-time buyers. They have owned several homes in the past and have built significant equity. They have much more to risk than first-time buyers, who typically can only put 10 - 20% down.

Many of my clients have become good friends. They have been great partners in our transactions. We work as a team, strategizing, planning, and executing. It’s not unusual to be plotting over Saturday morning coffee or sipping one of our Central Coast varietals. Our collaboration is built on trust. We want the very best results for our clients. And we trust each of them to be candid with us, so together we can achieve their goals. 

We treat every transaction as a project, with unique criteria and endgame goals. Each sale or purchase is a significant milestone in our clients’ lives. Each has its own story. 

Our team is very good at working with our clients who are selling or buying to get the most out of their investment. Some clients are acquiring more property. Some are downsizing to an elegant home with a smaller footprint and pulling cash out of their larger home. Together, we can embrace your unique objectives.”  - Rob and Sara

Rob Feder was highly recommended to me as an exceptional broker associate from a dear and reliable friend who has lived in San Luis Obispo for many years. He immediately accepted my challenge of moving to an unfamiliar area by finding the perfect property for my taste, in a neighborhood that I love! He worked diligently to negotiate the right price in this difficult market. Rob responded very quickly to my criteria.

Rob’s associate Robin Hee is extremely familiar with the market, the inventory, and details of specific properties. After getting to know Robin, it became very clear how knowledgeable and astute she is. They both tuned into my personal and financial needs! Together, they found the perfect home for me quickly, ahead of a very competitive buyer’s market.

Robin and Rob work together on many projects using their skills, experience, and resources that are very complimentary to their clients. Both are excellent real estate brokers, but what especially separated them was not only their personal interest and ability to get on the same page with me, but also educating me on what I needed to know to make good decisions.

I have been in my house for almost a month and love it more every day. Working together with Robin and Rob was an exceptional collaboration for me. They each have my highest personal recommendation as outstanding broker associates in your search for your dream come true home!

- Pamela H.

"Rob, we have known each other since you moved to San Luis Obispo. I always enjoy working with you, and appreciate all the great service you provide my clients. You really know the business, and are a terrific guy to work with. Your marketing expertise has helped me position and market everything from a large high-end gated community to personal properties. And the care and guidance you have provided my clients and referrals has always been exemplary. I value our friendship and the success we have enjoyed together."

-Erich S.

"After months of exploring the Central Coast area, AG became our preferred town as a place to retire. In our own search for a plot of land to build on, we met our builder who even though we had built before, wanted us to explore the housing market first. He introduced us to Rob, who worked with us tirelessly, and showed us many homes. When an REO (bank owned) building site came on the market, Rob's alertness and quick action, to show the builder the lot, and called us immediately so we could drive down the next day from the Bay Area. It allowed us to make an offer on this property and snag it before anyone else.

2: Due to Rob's patience and tenacity to find the "best" option for us, we would not hesitate to use Rob's services again or recommend his services to anyone in the area looking for a realtor."

- Gitta W.

"When I first contacted Patterson Realty, I was not yet ready to sell, but Rob visited me and offered any help I needed. He was very friendly and helpful, so when I was ready to sell, I called him.

Rob made the experience less painful and helped me find another place to buy. I felt he had my best interest at heart."

- Bev K.

"I have worked with Rob over the past decade as a client and colleague. I have always found him to be professional, responsive, knowledgeable, engaging, practical, enthusiastic and a deal closer.

Rob listens to his clients and colleagues to ensure that what he brings to the table are value added solutions. He is also a good negotiator and with his extensive marketing background, has the skill set to see beyond the trends. Rob practically walks on water.

Rob goes that extra mile to make your real estate transaction go smoothly. He sold my house in 24 hours..........he is AMAZING!!!!

We have worked together on three different transaction, and got terrific results on each one. The collaboration was outstanding. Your understanding of marketing, and the strategic plan we developed together got the results that we were looking for. We put plans together that were unique to our homes, pointing out the strengths and addressing issues that could have been viewed as negatives. Throughout the process, this was a very pleasant experience for us – as well as the people we were selling to. We were very happy with the results. But very important to us, our buyers were made to feel that everyone was a winner! Your management oversight let us relax and focus on the details of our move. It was a pleasure working with you."

- Bill C.

"My transactions and interactions with Rob Feder during a purchase of a house in SLO were always professional, pleasant, and effective. He is a savvy business person/advisor, and not just a sales person trying to push just any solution. He represented us well, and his advice was good, supported by his knowledge of the market. I certainly would recommend him to others."

- David B.

"You and your support team did a great job. As you know, buying or selling a house, especially a personal residence, can be a nerve wrenching process for some people, as it in any major transaction. It is for us! We see a house that we fall in love, and we don’t want to lose it! We also don’t want to pay any more than we have to. On all three properties that we purchased through you, you made it easy for us. You represented both the buyer and the seller though the purchase of our personal residence. You treated us as part of your family, as a guide and as someone who really cared! We have been pleased! We cannot thank you enough! Our business situation played a big role in our purchase. As I am sure, many self-employed buyers have sufficient assets to purchase, but may not show sufficient income from the business (even may show a loss for a particular year). We had to be creative by borrowing money from our own company, and tapping into our home line of credit for two homes. We purchased our personal residence at the bottom of the market, just before it went up. The timing was excellent for us. If we were to do again, we would…and we have continued to purchase more properties! The fact that we had found a home that we liked was enjoyable! Your management expertise, the transaction and real-estate mumbo-jumbo was handled was with care. We are very pleased with the final outcome."

- Jim O.

ROB FEDER 

REALTOR® | Broker Associate

License # 01397889

Century 21

Hometown Realty

1401 S Dolliver Street

Pismo Beach, CA 93449

Rob@RobFeder.com

805.305.1007

SARA CORLISS 

REALTOR®

License # 02129840

Century 21

Hometown Realty

1401 S Dolliver Street

Pismo Beach, CA 93449

SaraCorliss@yahoo.com

805.936.0246